Tesla CEO Elon Musk said Twitter hit a record number of active users on Thursday, shortly after the platform announced it was using an “official” tag as an extra layer of account authenticity.
“Hit the highest number of active users of all time today,” Musk tweeted, repeating his previous statements about the company’s success under his ownership. An internal document recently claimed that daily active user growth topped 250 million in the first week of Musk’s leadership.
“Twitter’s user base has grown significantly worldwide since the deal was announced,” Musk wrote on Sunday. “And these are very early days. As Twitter becomes by far the most trusted source of truth, it will be indispensable.”
With the increase in active users, there has been more concern about Musk’s new $7.99 subscription service that allows ordinary users to have blue ticks next to their name. The blue tick feature was previously only given to celebrities and other officials.
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“To combat impersonation, we’ve added the ‘Official’ label to some accounts,” Twitter’s support account tweeted Friday morning.
The “official” label appears to distinguish those who have been verified by Twitter from those who pay for a Twitter Blue subscription. Famous Twitter users with blue ticks are expected to lose them as Twitter Blue continues to roll out.
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The “official” label was introduced two days earlier on Wednesday, but was removed from the platform. Musk noted that he “killed it” because “the blue check will be a great leveler,” but it appears to be the other way around.
Official tags are intended to indicate whether an account has been independently authenticated by Twitter.
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In a separate tweet, Musk said that “Twitter will be doing a lot of stupid things in the coming months” as the company grows under his leadership.