Conference USA’s new media deal includes heavy midweek slate

Conference USA has a new five-year media rights agreement that includes a midweek football match.United States Conference

The United States New Appeal Conference will transform its entire October fixture list into a midweek evening starting with the 2023 season. C-USA, which will add five new members for the 2023-24 school year, will play most of its October league games on Tuesday and Wednesday nights, with a handful of games also scheduled for Thursday and Friday nights. Well. The strategy mimics the schedule of the mid-US conference, which plays all games in November during the week, which it calls “MACtion.”

The mid-week timeline component is part of a five-year media rights agreement that the conference has signed with CBS Sports Network and ESPN.

The conference prioritized two aspects of the new arrangement: it wanted the kind of coverage that the two national television channels could offer. And it wants to make it easier for its fans to find the game. Conference USA schools have complained about the conference’s old media deal that divided the game across four media partners, including Facebook and the NFL Network, making it difficult for fans to find the game. When Commissioner C-USA Judy MacLeod Going to CBS and ESPN to negotiate a new deal, a consistent home broadcast is the most important aspect.

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C-USA, which works with Octagon as its media consultant, hosted the Sun Belt and Mid-American Conference as an example of how the non-Power Five league could adapt to an alternative schedule to increase exposure. The Sun Belt plays some games on Wednesday and Thursday nights as well.

Maximizing exposure is especially important for C-USA as it has four new members joining the league in 2023 – Liberty, Jacksonville State, New Mexico State and Sam Houston State. Sixth, the state of Kennesaw joins in 2024. They will join C-USA, which owns Florida International, Louisiana Tech, Middle Tennessee State, Western Kentucky and UTEP to form 10 leagues.

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Acquiring acquisitions from across the conference is important because moving all games to mid-week in October is a big change to the schedule.

MacLeod: “Obviously revenue is important, but what continues to happen with our membership is appearing. What do we do to expand our potential and move forward? … This is our chance to present ourselves and then hopefully we will return to the market (within five Years) and increase our value.

CBS placement arrangement with 1st level selection status of 18 games during football and 18 games in men’s basketball. CBS will also televise the C-USA Football Championship, the Men’s Basketball Championship, the Women’s Basketball Semi-Final and the Final, and the Tennis and Baseball Championships.

“We really like the fact that there are so many championships here,” said Dan Weinberg, executive vice president of the program at CBS Sports. “That has always been the goal at CBS Sports to win the championship and we have a lot in this deal. “Another point we like is the agreement to maintain our status as the league’s main partner.”
ESPN and CBS Sport Net will share an inventory of midweek football games for Linear TV.

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“We feel it is a great opportunity to continue building our FBS content,” said Nick Dawson, ESPN’s vice president of programming and acquisitions. “This allows us to unlock some linear TV opportunities. FBS games are limited.

The agreement includes a one-year network-controlled option. Representatives of the conference and the network will not comment on the value of the deal, but sources say C-USA will have to raise $ 750,000 a year, which will leave them behind. Which is in the Sun Belt and MAC. Is doing.

Octagon Executive Vice President of Global Media Rights and Consulting Dan Cohen Led the Octagon team on the deal with the senior vice president William Mao And Senior Analyst Justin Beitler.


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