China’s Smartphone Market Dropped 11.9% in 3Q22, a Double-Digit Decline for the Third Consecutive Quarter, IDC Reports

According to the IDC Worldwide Quarterly Mobile Phone Tracker, 71.1 million smartphones were shipped in China in 2Q22, down 11.9% year-on-year. Despite weak demand, the decline was narrower than in the previous two quarters. The market grew by 6.0% in the first quarter of the year, supported in part by the Apple iPhone 14 and Huawei Mate 50 series.

Channel inventory has been a major focus of smartphone companies amid the market downturn.

Will Wong, Senior Research Manager, Client Devices, IDC Asia/Pacific, said: “The murky COVID policy situation in China and the bleak outlook are adding more uncertainties to the market outlook for next year. Wong adds: “Suppliers that can attract durable high-end customers will stand a better chance in this challenging environment.”

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Highlights of Top 5 Smartphone Companies

vivo It returned to the first place in the 3rd quarter of 2022. Sub-brand iQOO achieved a high market share of 4.6% with competitive products and prices. vivo’s X series continued to be well-received and dominated the mid-range and high-end segment of the US$400-$600 range.

RespectThe ’70 series, Changwan 30 series and Play 6 series continued to see good shipment momentum. The new X40 series has been well received with its attractive design and optimized performance, while the flagship Magic 4 series has improved its position in the commercial segment, including the public sector.

OPPOThe A57 and A97 were volume drivers, while its Reno 8 series was instrumental in supporting the company’s position in the $200-$400 segment. With the new generation of ColorOS and the Pantanal cross-platform smart system, OPPO is expected to improve the user experience from both hardware and software usage.

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Apple was the only top 5 supplier to achieve year-over-year growth. The new iPhone 14 Pro series has been better received than the main iPhone 14 models, as the latter has limited updates. Meanwhile, the iPhone 13 series still saw good demand in the quarter.

XiaomiRedmi products remained the main supplier with the Redmi K50 series and Redmi Note 11 series being the volume drivers. The new Mi 12S series has received good word of mouth, which in turn will help Xiaomi enter the high-end segment.

Despite the decline in the overall market, the >$600 high-end segment had a limited impact with a higher unit share of 22.4%. Meanwhile, premium folding products saw triple-digit year-over-year growth and shipped over a million units, the highest ever single-quarter shipment. Huawei remains the leader in the foldable market, followed by Samsung, vivo and Xiaomi with new foldable products.

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“China’s smartphone market is unlikely to recover in the short term as it faces lingering COVID-19 conditions and adverse domestic and global economic conditions,” said Arthur Guo, senior market analyst for client system research at IDC China. Guo added: “However, investments in product development remain critical to strengthen market positions and prepare for the next recovery.”



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